BROADCASTING STUDIO FOR THE NATIONAL BROADCASTING SERVICE OF THAILAND (NBT)

The National Broadcasting Service of Thailand (NBT) of the Government Public Relations Department radio and television broadcasts are important mediums for communicating news and information, especially in rural Thailand, keeping citizens up to date with the latest advances and rapid national development in the digital era.

Through thorough analysis of the functional requirements and the identity of the Public Relations Department, the designer conceived three main themes on which to base the design concept for the new Operation Center – Transparency, Simplicity and Thai Identity.

Various working areas and spaces are positioned so they are visible to the public from the exterior. Creating a feeling of transparency and gleaning public confidence towards the organization. This openness and interconnected environment also promotes effective communications which raises the quality of work within the company. In addition, the simplicity of the design allows for optimum flexibility of functions, response to national emergency situations and future expansion to meet the needs of this dynamic organization.

Traditional Thai patterns and forms were incorporated into the roof structure, interior details and the landscape architecture. The design of the National Broadcasting Service of Thailand’s Operation Center expresses Thai identity and the position of the Public Relations Department as an important channel to connect and promote national news to citizens and people all over the globe